Obsessed with Data, Inspired by Results

Founded in 2006, KPI Direct specializes in business performance management services across marketing, finance, and operations. We base our efforts in data and analytics to understand customers, their journeys, and the conversion channels that work best. Armed with actionable data, we then execute our strategy to drive revenue growth, uncover untapped opportunities, and streamline operations.

Inc 5000


Our Results Have Led us to 3x Inclusion on the Inc. 5000 Fastest Growing Companies List

We have been proudly featured on the Annual Inc. 5000 list of America's Fasted-Growing Companies with the most proven track records three times.

Business Performance Specialists


Critical Success Factors

Know your KPI's

Stay close to the customer

Mind the store


Guiding Principles

Provide a launchpad and support services for small businesses.

More revenue, less friction

Accountable marketing

Focused on customers, driven by data

Help business owners create breakthroughs

Inc 5000

Our Track Record

Brands incubated: we stopped counting at 50!

Consumer sales generated for our clients: $250MM+ (and counting)

Years on Inc 5000: 3

Meet Our Leadership Team

After a successful career in consulting followed by managing and owning a product marketing company, founder Scott Badger realized he could use his skill sets to help other business owners find their way.

Scott Badger

Founder & CEO

Luana Crawford

VP, Marketing Operations

Our Process

Process matters. We know what successful businesses know: that thoughtful process design and disciplined process execution are keys to effective d2c management, scalability and repeatability.

At KPI we have a process orientation. Our people think about systematizing the activities that lead to discovery, insight and continuous improvement. Our processes help small companies act bigger without the heft, and help big companies move more nimbly without sacrificing their brand standards.


We start by

Where other firms start by telling you what’s broken, we start by listening about your goals, customers, and challenges.


We develop a plan.

We think that process organizes and guides the “right” work activity, by the right people, in the right order, at the right time.


We drive top line growth.

We focus on key functional areas that drive performance, customer acquisition, and top line sales growth.


We boost bottom line efficiency.

We create alignment of functional areas that ensure smooth operations, reduce variable costs, and boost contribution margins.


We make data-backed decisions.

Together, we review what processes, deliverables, and analytics we can revise to further your brand’s success.


Scott Badger

KPI Direct is led by Scott Badger, who brings a wealth of experience in financial management, technology implementation, strategic planning, profitability analysis, operations management and process improvement. Previous to founding KPI Direct in 2006, Scott served as the chief executive of Advanced Metabolics, a specialized health and wellness product marketing company where he recruited capital, restructured operations, launched new products and turned this closely held, private company, into a profitable, multi-million dollar business.

He also served as a senior consultant at Ernst & Young (now Capgemini), advising Fortune 500 clients and emerging e-businesses including American Express, Allstate, Credit Suisse First Boston (formerly DLJ), Marriott International, and TXU Communications, to name a few.

Scott received his MBA from Marymount University, and a BS degree from the University of Maine.


Luana Crawford

Luana Crawford has a decade of experience managing the daily accounting and operational activities for a variety of direct-to-consumer marketing companies. From GAAP accounting and unit/sales forecasting to supply chain, cash flow and profitability analyses, her disciplined and insightful approach is critical to the accurate capture, analysis and reporting of a DTC business’ performance.

Luana creates and implements customized accounting and operational enhancement programs, working in partnership with KPI Direct clients who count on her reliable and thoughtful decision support to effectively manage key metrics and improve the overall performance of their business.

She has both a Masters degree in Business and a BS in Accounting from Husson College.