What We Did

The client was launching new skin care products into a competitive landscape and looked to KPI Direct to help them think through and execute a digital marketing strategy focused on, not only generating appointments, but educating the user base about why their treatment was superior in safety, ease of use and ongoing success rates for patients.

Through a targeted paid search and media campaign, KPI Direct was able to increase brand awareness as well as generate qualified appointments for medical centers across the country. We continued to assist the client in it’s lead nurturing goals by creating and managing an ongoing email campaigns aimed at various segmented user-groups