About The Client
KPI Direct was tapped to help a leading medical technology company that brings hope and help to the dermatology patient through its variety of skin care products and services. Their focus is not just on a device or a technology but creating optimism for patients suffering from psoriasis and other skin related diseases.
The client was launching new skin care products into a competitive landscape and looked to KPI Direct to help them think through and execute a digital marketing strategy focused on, not only generating appointments, but educating the user base about why their treatment was superior in safety, ease of use and ongoing success rates for patients.
Through a targeted paid search and media campaign, KPI Direct was able to increase brand awareness as well as generate qualified appointments for medical centers across the country. We continued to assist the client in it’s lead nurturing goals by creating and managing an ongoing email campaigns aimed at various segmented user-groups
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