Cutting-Edge Appliance

Technology Company

About The Client

KPI Direct has a diverse range of clients, including one that focuses on cutting edge appliance technologies. Specifically, we were tapped to help a leading sous vide oven product make headway in US sales and distribution. The oven was developed due to the increasing popularity of sous vide cooking space. Due to the expensive equipment costs, cooking sous vide had largely been inaccessible to home cooks, however, the client wanted to change this perception and offer a moderately priced oven to the masses.

sous vide oven product

What We Did

The approach was two-fold; target the niche community in the sous vide cooking space as well as open up the flood gates to cooking enthusiasts who were unaware of the technology and benefits of the oven. Through a robust branded campaign, were able to be found when we needed to be. Additionally, our non-branded digital marketing efforts introduced the cooking technology to a new group of potential and current customers. We did this through an intelligent paid search campaign as well as robust social marketing campaign and supporting online marketplace management.

Strategies & Tactics

Paid Search Management

Digital Media Planning

Digital Media Buying

Paid Social Advertising

Cross Channel Attribution Strategies

Full Analytics and Reporting

Landing Page UX Consulting

Social Content Creation

Social Calendar Creation and Management

Reputation Management

Integrated Reporting and Analytics

Online Marketplace Management

Inc 5000


Our Results Have Led us to 3x Inclusion on the Inc. 5000 Fastest Growing Companies List

We have been proudly featured on the Annual Inc. 5000 list of America's Fasted-Growing Companies with the most proven track records three times.

Case Studies

Leading Medical Technology Client

Health & Wellness Client

Patient Sleep Monitoring Solutions Client

Sous Vide Technology Client

Women’s Health & Beauty Client