A Patient Monitoring

Solutions Client

About The Client

KPI Direct was asked to help a client with innovative patient monitoring solutions to introduce their product to the world. The client created sleep monitoring devices designed to enhance patient safety and reduce risk for general care patients. Their patient monitoring sleep systems were used in hospitals and healthcare centers as well as individual consumers.

patient monitoring solutions

What We Did

Because their products were new and innovative, we had the challenge of trying to present the product in a simplistic manner as well as clearly and quickly highlighting the competitive advantages in a increasingly crowded market. Additionally, our digital marketing efforts were targeting an older demographic, which presented a shift in traditional digital marketing strategies.

By combining a highly-targeted paid search campaign with offline marketing efforts, we were able to hone in on the right types of users, allowing for a very efficient media spend effort. We also concepted and managed all organic and paid social marketing initiatives, allowing us to increase both brand awareness and overall engagement. The client has seen positive results in both it’s ability to present the new technology to the world as well as generate direct sales through online channels.

Strategies & Tactics

Paid Search Management

Digital Media Planning

Digital Media Buying

Paid Social Advertising

Cross Channel Attribution Strategies

Full Analytics and Reporting

Landing Page UX Consulting

Social Content Creation

Social Calendar Creation and Management

Reputation Management

Google, Amazon Shopping Integration and Management

Integration with Offline Media

Integrated Reporting and Analytics

Ongoing Usability and CRO Consulting

Inc 5000


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We have been proudly featured on the Annual Inc. 5000 list of America's Fasted-Growing Companies with the most proven track records three times.

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