A Women's Health &

Beauty Company

About The Client

If there is one thing we know well, it’s woman’s health and beauty. KPI Direct has a rich history of taking both new and existing products in this vertical and amplifying their message, value and awareness across many different digital channels. 

The company’s airbrush makeup product used advanced air-flow technology which allows for a soft but precise mist over the skin that feels like air. The unique application only takes seconds to use and rids the need for bacteria-full sponges or brushes. The client had traction in the international marketplace but was looking to KPI Direct to help them gain traction in the US market.

woman’s health and beauty

What We Did

We implemented an extremely diverse and sophisticated digital marketing campaign to target a variety of user-types. From social, to UX consulting to paid search management, our strategy was all encompassing and aimed to penetrate into a pool of potential customers that was wide and diverse.

We successfully launched their product into the US market and continue to open up new lead and revenue streams through innovative digital strategies.

Strategies & Tactics

Retargeting, Remarketing

Google Shopping Campaign and PLA Management

Influencer Marketing Management

Social Media Advertising

Organic Social Media Management

Reputation Management

Email List Management and Segmentation

Email Content Creation

Email Template Design and Development

Concept Campaigns and Promotions

Email Blast Management

Paid Search Management

Digital Media Planning

Digital Media Buying

Paid Social Advertising

Cross Channel Attribution Strategies

Full Analytics and Reporting

Landing Page UX Consulting

Inc 5000


Our Results Have Led us to 3x Inclusion on the Inc. 5000 Fastest Growing Companies List

We have been proudly featured on the Annual Inc. 5000 list of America's Fasted-Growing Companies with the most proven track records three times.

Case Studies

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Health & Wellness Client

Patient Sleep Monitoring Solutions Client

Sous Vide Technology Client

Women’s Health & Beauty Client